Looking to see some great new inspirational images? Want to give your creativity a jumpstart? Check out the link above for some of our best new outdoor, active and healthy lifestyle, travel, adventure, wildlife and landscape images!
February temperatures, typically the coldest in the year for us in Portland, Maine, start to give way to warming omens of spring. As the image by Mike Schirf above demonstrates, you’ve just got to hang in there! And what better way to warm you up than looking at beautiful new images?! We’ve got both kids and adults enjoying snow days, how to make friends during exotic travel, and some pretty intense workouts. There’s seaweed farmers, a farming family and the family that camps together, staying together. Perhaps you prefer climbing, high line, acrobatics or running? Or maybe it’s finding new places? There’s exploration by: foot, old-timey bicycle, beat-up truck, sailboat, raft, SUP, and skateboard.
However you choose to explore the great outdoors and the world around you, make sure you enjoy it to the fullest! See what brings our photographers joy with this curated gallery of lifestyle and the outdoors: http://www.auroraphotos.com/result?webseries_id=14734
Our photographers are solitary in many ways, and their adventures are often only shared with one or two others. Despite the number of solitary subjects in Au Vol. 7, there are connections being made in every image, on every page. The moments captured reveal the triangular nature of outdoor photography: the connection between the subject, nature, and the photographer. When Rob Hammer captures a solo trail runner cutting across a lonely ridge, or Alasdair Turner photographs a young couple sharing a first canoe trip on an Alaskan lake on their wedding day, Aurora contributors connect us from our far away places to the beauty of man (and woman) exploring nature, and making connections of their own. It’s why Michael Wilson hiked the Appalachian Trail and took portraits of the people he met along the way, and why Craig Moore goes out to stand up paddle on Lake McDonald at sunrise. They take us where we’d like to go and introduce us to who we’d like to meet, and in that way, we are all connected.
Immerse yourself in some of our best imagery: https://issuu.com/auroraphotos/docs/au-vol-7
Clients often come to us looking for something very specific, and our sales team combs through the archive to put together a lightbox that fits the research request. Sometimes, however, a client is looking for something ultra specific OR they have a broader, conceptual feeling they want the image to invoke, that we can’t currently match from the archive. At that point, we’ll send out a brief to our extensive roster of photographers to try to bring in exactly what the client is looking for. The results are often incredible, and even if the images aren’t purchased by that specific client, they get added to our archive for future requests. Here are some of the most interesting briefs we’ve received, and the amazing images that arrived as a result.
An electronics company was looking for “amazing action based images,” of a person in a “go for it” moment. Think shots that illustrate motivation, anticipation or the start of an adventure, like a BASE jumper running towards the edge, or a snowboarder about to hit a jump.
Due to the lack of snow in the West for the past few years, many of our clients were hard pressed to find recent winter fun images at resorts. One ad agency was looking for a deep pull of images from Tahoe in the winter. The idea was to highlight all of the different things you can do in Tahoe, from skiing and snowboarding to building snowmen to hot tubs to landscapes to admiring the scenics to roasting marshmallows. Photographers were told to imagine it was a shoot they were doing for a resort when pulling photos to send.
A magazine / nature conservancy was looking for images of birds for an ongoing, extensive visual journalism project to show the relationship between birds and people worldwide.
An ad agency client wanted modern, candid photography of millennials, with REAL and RELATABLE being more important than the expected “hipster” or “cool/creative” crowd. As the brief we got was very broad and could cover a lot, we tried to narrow it down for our photographers. Style and age is more important than action, but some ideas to think about: adventurous travel, connections with people, glimpses into every day life, fitness outside of a gym, waiting in line at a food truck and talking, people at work, etc. You can also think about some potential archetypes, people of certain professions or hobbies like: beer brewer, carpenter, personal trainers, etc.
If you’ve got an image that you’re looking for that you just can’t find anywhere else, or just want some help with a research request, try our new Photo Request form. We’d love to hear from you and get you the image or images that you need.
Wednesday, September 30, 2015 marks Women’s Health & Fitness Day, an effort in the US to promote the importance of regular exercise and healthy, active living for women. As a company focused on the outdoors and active, healthy lifestyle, we’re pleased this day has garnered so much national attention, it will soon be turning into a week! You can go here for more information, and click on the photo below to see a gallery of some of our best healthy, active women’s lifestyle imagery!